Page 146 - Selling secrets 5 18 2023
P. 146
KNOW WHY HOMES DON’T SELL
Homes that do not sell for extended periods usually are
priced too high or are too pricey for the neighborhood.
Strategic pricing will always be the top reason homes sell
successfully. Here is a list of other common reasons that
homes do not sell:
« The home is too cluttered. Piles and stacks of stuff
discourage buyers.
« The home interior is dated. Old colors and old
flooring deter sales, as do any upgrades that will be
necessary to freshen up the decor.
« The home owner is not flexible with showings. Plan
ahead to ensure kids, pets, and you are ready to show
at any time.
« The market is not favorable at listing time. Deciding
to list at another time may be the best option.
« The home is located in an abandoned development.
The housing crash of 2008 left many houses empty in
many neighborhoods.
«The real estate agent did not provide a sufficiently
aggressive marketing plan.
«The real estate agent did not perform the
Comparative Market Analysis correctly and failed to
provide strategic pricing for the home.
POINTS TO REMEMBER:
«To secure a sale, be prepared to offer bargaining
chips, such as free equipment, appliances, amenities,
or services.
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