Page 10 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Chapter- 3
RLATIVE TECHNIQUES FOR
ANALYZING THE ENVIRONMENT,
RECOGNIZING & IDENTIFYING

PROBLEMS,
AND MAKING ASSUMPTIONS

TECHNIQUES FOR ANALYZING THE ENVIRONMENT 36
38
COMPARISON AGAINST OTHERS: BENCHMARKING, BEST 43

PRACTICES,AND RACING AGAINST PHANTOM 54
56
COMPETITORS 37

212. HIRE FUTURISTS AND OTHER CONSULTANTS 37

3/3. MONITOR WEAK SIGNALS 37

4/4. OPPORTUNITY SEARCHES 38

TECHNIQUES FOR RECOGNIZING PROBLEMS

5/1. CAMELOT 40
6/2. CHECKLISTS 40
7/3. INVERSE BRAINSTORMING 40
8/4. LIMERICKS AND PARODIES 40
9/5. LISTING COMPLAINTS 41
1016. RESPONDING TO SOMEONE ELSE 41
11/7. ROLE PLAYING 41
12/8. SUGGESTION PROGRAMS 42
13/9. WORKOUTS AND OTHER GROUP APPROACHES 42

TECHNIQUES FOR IDENTIFYING PROBLEMS

14/1. BOUNCE IT OFF SOMEONE ELSE 44
44
15/2. CONSENSUS BUILDING 44
44
16/3. DRAW A PICTURE OFTHE PROBLEM 45
48
17/4. EXPERIENCE KIT 48
49
18/5. FISHBONE DIAGRAM 49
51
19/6. KING OFTHE MOUNTAIN 51
5I
20/7. REDEFINING A PROBLEM OR OPPORTUNITY

21/8. REWRITE OBJECTIVES IN DIFFERENT WAYS

22/9. SQUEEZE AND STRETCH

23/10. WHAT DO YOU KNOW?

24/11. WHAT PATTERNS EXIST?

25/12. WHY-WHY DIAGRAM

TECHNIQUES FOR MAKING ASSUMPTIONS

26/1. ASSUMPTION REVERSAL 54

ANALYZING THE ENVIRONMENT, RECOGNIZING AND
IDENTIFYING THE PROBLEM,
& MAKING ASSUMPTIONS

REFERENCES 57

VIII