Page 9 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
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TABLE OF CONTENTS
PREFACE v
THANKS vi
Chapter I 3
INNOVATE OR EVAPORATE 5
INNOVATION AND CREATIVITY 9
THE "FOUR P'S" OF CREATIVITY AND INNOVATION 15
THE FOURTYPES OF INNOVATION
REFERENCES 18
20
Chapter 2 21
THE 21
22
CREATIVE PROBLEM SOLVING 24
PROCESS 25
26
CREATIVE PROBLEM SOLVING 26
Analyzing the Environment 28
Recognizing a Problem 29
Identifying the Problem 33
Making Assumptions
Generating Alternatives
Choosing Among Alternatives
Implementation
Control
BUILDING CREATIVITY INTO PROBLEM SOLVING
101 CPSTECHNIQUES
REFERENCES
VII
