Page 12 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
P. 12
A 1 INA1 NO1 E. 1 10
A QUICK GUIDE TO MY FAVORITE TECHNIQUES FOR 112
GENERATING ALTERNATIVES* 113
REFERENCES
Chapter 5
GROUP TECHNIQUES FOR
GENERATING ALTERNATIVES
ADVANTAGES AND DISADVANTAGES OF GROUP 116
DECISION MAKING
GROUP PROCESSES FOR GENERATING CREATIVE 118
ALTERNATIVES
65/1. BRAINSTORMING 118
66/2. BRAINWRITING 125
67/3. BRAINWRITING POOL 126
68/4. BRAINWRITING 6-3-5 129
69/5. CREATIVE IMAGING I29
70/6. CREATIVE LEAPS 130
7117. CREATIVITY CIRCLES 131
72/8. CRAWFORD SLIP METHOD 132
73/9. DELPHI TECHNIQUE 135
74/10. EXCURSION TECHNIQUE 136
75/11. GALLERY METHOD 139
76/12. GORDON/LITTLE TECHNIQUE 140
77/13. GROUP DECISION SUPPORT SYSTEMS 140
78/14. IDEA BOARD 142
79/15. IDEA TRIGGERS 142
80/16. INNOVATION COMMITTEE 142
81/17. INTERCOMPANY INNOVATION GROUPS 143
82/18. LION'S DEN 143
83/19. LOTUS BLOSSOM TECHNIQUE, OR THE MY (MATSUMURA
YASUO) METHOD 144
84/20. MITSUBISHI BRAINSTORMING METHOD 146
85/21. MORPHOLOGICAL ANALYSIS 147
86/22. NHK METHOD 149
87/23. NOMINAL GROUP TECHNIQUE 150
88/24. PHILLIPS 66 (DISCUSSION 66) 154
89/25. PHOTO EXCURSION 154
90/26. PIN CARD TECHNIQUE 155
91/27. SCENARIO WRITING 155
92128. SIL METHOD 160
93/29. STORYBOARDING 161
x
