Page 11 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
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INDIVIDUAL PROCESSES FOR GENERATING CREATIVE 61
ALTERNATIVES
27/1. ANALOGIES AND METAPHORS 61
28/2. ANALYSIS OF PAST SOLUTIONS 64
29/3. ASSOCIATION 64
30/4. ATTRIBUTE ASSOCIATION CHAINS 66
31 /5. ATTRIBUTE LISTING 67
32/6 BACK TO THE CUSTOMER 69
33/7. BACK TO THE SUN 70
34/8. CIRCLE OF OPPORTUNITY 71
35/9. COMPUTER PROGRAMS 72
36/10. DEADLINES 74
37/1 I . DIRECT ANALOGIES 75
38/12. ESTABLISH IDEA SOURCES 78
39/13. EXAMINE IT WITH THE SENSES 78
40/14. THE FCB GRID 79
41/15. THE FOCUSED-OBJECT TECHN IQUE 82
42/16. FRESH EYE 84
43/17. IDEA BITS AND RACKING 84
44/18. IDEA NOTEBOOK 84
45/ 19. INPUT-OUTPUT 85
46/20. LISTENING TO MUSIC 86
47/21. MIND MAPPING 87
48/22. NAME POSSIBLE USES 90
49/23. THE NAPOLEON TECHNIQUE 91
50/24. ORGANIZED RANDOM SEARCH 91
51/25. PERSONAL ANALOGIES 92
52/26. PICTURE STIMULATION 93
53/27. PRODUCT IMPROVEMENT CHECKLIST 94
54/28. RELATEDNESS 95
55/29. RELATIONAL WORDS 95
56/30. REVERSAL-DEREVERSAL 100
57/31. ROLLING IN THE GRASS OF IDEAS 10 I
58/32. THE 7 x 7 TECHNIQUE 102
59/33. SLEEPING/DREAMING ON IT 104
60/34. THE TWO-WORDS TECHNIQUE 105
61/35. USING THE COMPUTER TO STIMULATE CREATIVITY 106
62/36. VERBAL CHECKLIST FOR CREATIVITY 106
63/37. VISUALIZATION 110
64/38 WHAT IF. 110
