Page 175 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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► i-ed It proceeds in the el me basic way as scen ► r ► o 1)1011-

fling, but it seldom results in a sizable written document the

way scenario planning does, and there is much less formal

research than with scenario planning. 55

Any problem situation that is changing over time lends it-
self to using scenarios. Southern California Edison used this
technique in planning for new electric production capacity,
and determining what actions to take as a result."

SUMMARY OF STEPS

1. Define the problem.
2. Identify three to five drivers of the firm's future.
3. Determine impacts of these on five to ten key factors (including

the drivers).
4. Write scenarios based on the key drivers and their impacts on

the key factors.
5. Prepare a summary chart.
6. Creativity occurs in writing the scenarios and reacting to them.

92/28. SIL METHOD

This technique was developed at the Battelle Institute in
Frankfurt, Germany. The letters SIL form an acronym in
German that translates roughly as "successive integration of
problem elements."57 This technique is similar to other ver-
sions of brainwriting, many of which were also developed
at Battelle.

SUMMARY OF STEPS

1. Each participant silently generates responses to a problem state-
ment.

2. Two group members each read an idea aloud.
3. The other members try to combine the two ideas into one.
4. Another member reads his or her idea aloud and the other mem-

bers try to combine it with the previous idea.
5. This process continues until a workable solution has been found

or the deadline is reached.

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