Page 200 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
P. 200

%%11161111 I  .1 II Ion al    ge M Print e . I he ( )I ,eriJtsiO ►► I

     ICJ idge, Mass. !;vne, tics Incorporated, 1960), p. 2,

     'Puna Alexander, "Synectics: Inventing by the Madness Method," Fortune (August 1965), p.
        168.

     ti" R. A. Proctor, "The Use of Metaphors to Aid the Process of Creative Problem Solving," Per-
         sonnel Review (1989), #4, pp. 33-42.

     Gordon and Prince, pp. 6-12.

     71) Ibid. For a somewhat different version see: Morris I. Stein, Stimulating Creativity: Volume 2,
         Group Procedures (New York: Academic Press, 1975), pp. 196-202.

     71 Sivasailam Thiagarajan, "Take Five for Better Brainstorming," Thaining & Development Journal
         (February 1991), pp. 37-42.

     72 Sheridan M. Tatsuno, Created in Japan, op. cit., pp. 104-106 for the KJ method; Michael Michatko,
         Thinkertoys: A Handbook of Business Creativity for the 90s (Berkeley, CA: Ten Speed Press,
         1991) pp. 308-311 for the TJK method.

184

  n
   195   196   197   198   199   200   201   202   203   204   205