Page 222 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

REFERENCES

Most of this discussion is based on Simon Majaro, Tlw Creative Gap: Manasms Idea, for. Profit
(London: Longman, 1988), 44-50. I have taken his basic concept and revised it to make its
use consistent with other such matrices, for example, those used in portfolio management.

I have expanded Majaro's concept a bit here. He views screening as a two step process. I
have combined both steps into one, and used the matrix to do both. He uses it to do only
the first part of screening, that mostly concerned with the organization's needs. I add
market factors.

3 For a discussion see James M. Higgins and Julian W. Vincze, Strategic Management: Text and
Cases, 5th. ed. (Ft. Worth, Texas; Dryden Press, 1993), pp. 266-268.

Bryan W. Mattimore, "Brainstormers Boot Camp," Success (October 1991), p. 28.

5 Bryan W. Mattimore, ibid.

Simon Majaro, The Creative Gap: Managing Ideas for Profit (London: Longman, 1988). p. 153.

' This material is taken from Roger von Oech, A Kick in the Seat of the Pants (New York: Peren-
nial Library, 1986), pp. 12-19.

B Ibid., p. 16.

9 Don Frey, "Learning the Ropes: My Life as a Product Champion," Harvard Business Review
(September-October 1991), pp. 46-56.

") Kurt Lewin, Field, Theory, and Social Science: Selected Theoretical Papers (New York: Harper &
Row, 1951).

" Author's consultation with managers in this division.