Page 93 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

38/ 1 2. ESTABLISH IDEA SOURCES

come up with ideas, I like to flip through magazines, es-

pe•ially Success, which displays lots of ideas in short boxed
features. I also keep a file of over 5,000 articles and use a PC
article-research data base. If you don't have places to go for
ideas, find some. Take time now to make a list of possible
sources of ideas. Don't limit yourself to familiar sources,
search out additional places where you can get ideas. You
might start with encyclopedias, science fiction books, maga-
zines, catalogs, movies, seminars, museums, art galleries, and
amusement parks, for example.

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39/13. EXAMINE IT WITH THE SENSES
Can you use your senses (hearing, sight, touch, smell, taste)
to come up with ideas about a problem, and how to solve it?
List the insights and potential solutions you think of when
you ask the following questions about your problem:

1. How does it feel?

2. How does it smell?

3. How does it look?

4. What sound does it make?

5. What does it taste like?

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