Page 221 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

Step 1 1 . Make Your Trade Show Debut 21 5

a breather and still keep an eye on the booth. (Yes, the booth is like
an infant who cannot be left alone!)

If a show's traffic is slow, other exhibitors start to complain, and
we all know that misery loves company. Negativity can spread like
the flu. Stay positive and maintain high energy, even in those situa­
tions. Anything can change in a flash, and the buyer from that large
chain store may be just around the corner. You don't want him to
hear you whining to your neighbor. A few years ago, as I was liter­
ally packing up my boxes at the close of a dud of a show, a man in a
suit walked into the booth, and started asking me questions about
my products. By this time, I was a tad depressed, tired, and not in
the mood to chit-chat. It turned out this last-minute visitor owned
one of the largest mail-order catalogs in the nail care industry. He
placed an order and became a client for several years.

If they can

So tan. fOU(

The fol lowing are billion (with a B !)-dollar privately held (fo r
profit!) American com pan ies that are sti ll ru n by someone from
the fo unding family. Do you thin k these entrepreneurs thought
they had a product o r service idea that would last generations?

• Enterprise Rent-A-Car • Levi Strauss
• Gallo Winery • Marriott
• Hallmark Cards • M a ry Kay Cosmetics
• Hearst N ewspapers • Perdue Farms
• Koehler Plumbing • Viacom

How to Eat During the Show

I know this heading sounds funny, but food can really affect your
energy level and energy is vital during a long show. Trade shows are