Page 220 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

2 1 4 Your Idea, I nc.

The first priority is sensible shoes. Be fashionable, but trust me,
choose comfort over style. At every show, inevitably, I see a woman
wearing pointy-toed stiletto heels. She's usually limping around by
hour five of the first day. If at all possible, don't buy new shoes for
the occasion. Bring some shoes you know are comfortable that look
professional and clean.

Once you have your comfortable shoes (and extra Band-Aids just
in case), focus on your outfit. The attire depends on the show. For
example, for the corporate shows, choose a more conservative busi­
ness attire. For the more informal shows, go with business-casual.
You could embroider your company logo onto nice shirts, which
will eliminate any clothing dilemmas and anyone working in the
booth will have the same "uniform" look.

Avoid attire that is racy or has the potential to offend someone.
People can be judgmental and why risk turning off a buyer? Even
if she likes your product, she may feel intimidated to step into your
tiny ten-by-ten booth and talk with you if you are overexposed or
wearing a shirt with a certain political slogan. Use common sense
and your best judgment. When in doubt, err on the more dressed­
up and conservative side. After all, you are there first and foremost
to do business, so dress as you would for a business interview.

Stay Positive

Maintaining a positive attitude and high energy level for the
length of the show is not always easy, but you have to do it. You'll
need plenty of inner strength. By the last part of the first day, you
still have to look fresh whether you have had much traffic in your
booth or not, or even written an order. Take a deep breath and keep
your hopes up. Be prepared with your own mantras (positive say­
ings) that you can repeat to yourself to bring your mind back to that
positive, happy place.

If you're not alone manning the booth, leave for a bit and walk
around, take deep breaths, stretch a little, and return refreshed. If
you are alone, you can usually walk up and down your aisle to take