Page 23 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

Step 1. Take the Leap to Becoming an Entrepreneur 11

If they can do it,

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Gary Erikson's light bulb moment for his Clif bars came i n the
middle of a recession. But that didn't stop him because h e was
so tired of eati ng the only energy bar on the market and it was
not satisfying h i m . H e concocted his own energy bar, naming
it the Clif bar after his father. By the time he sh ipped the first
Clif bars in Fe bruary 1992 that recession was officially over. Clif
bar sales have since su rpassed $ 1 00 million and Eri kson's com­
pany will be experiencing and likely surviving its third recession
in eighteen years.

dayjob." After my husband decided to retire from practicing law to
help me run the business, you can only imagine the comments we
heard. Gut instinct and intuitiveness are powerful influences from
within. We chose to listen to and trust our instincts. Even after our
business was earning a great income, it took about five years before
people realized that we were actually successful. Those naysayers
are still at their same j obs, probably wishing they had pursued their
great idea. The difference between them and me: action.

Try to let people's negativity or insensitive comments fuel your
desire to succeed. (Note: No "friends and family discount" for them!)
Turn the negative energy into motivation and action (not in a venge­
ful sense, but in a "they will see" sort of way). Though it's easier said
than done, find a technique that allows you to let the negative com­
ments roll right offyour back and makes you want to prove yourself
that much more. It can be a "mantra" or perhaps that visualization
discussed earlier. A mantra is a positive repetition of words that
helps you focus and has a calming effect. It can be something as
simple as a favorite quote or even a single energy-infusing word like