Page 245 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

240 Your Idea, Inc.

Ideas niche marketing, 129-34
bringing to life, 19-32 viral marketing, 1 53
critiquing, 24-25 website for, 140-48
expression of, 60-61 by word-of-mouth, 154-55
types of, 19 Media kit, 159-60
Mentor, 16
Incentives, 180-81 Merchant accounts, 112-13
Industry lingo, 167-7 1 Mindset, 35
Instincts, trusting, 31-32 Moisture Gloves, ix, 21, 74, 92 , 186, 199,
Intellectual property, 5 1-55, 62-63 218, 233
Interns, 48 Moisture Jamzz, Inc., ix, 2 1 , 74, 134, 163,
Inventory management, 93-95 186, 189, 192, 233
Investors, 46-48 Mom-and-pop stores, 17 1-72
IOUs, 42-43 Monaghan, James, 20
Isdell, Neville, 56 Monaghan, Tom, 20
Motivation, 228
Jobs, Steve, xi
Jong, Erica, 33 Naming products, 30-31
Negative feedback, 10-12
Lauder, Estee, 129, 177 Network list, 14-15
Launching product, 1-6, 34, 153-54, Newsletters, 128
Niche marketing, 129-34
167-68, 178, 224. See also Marketing Nondisclosure agreements, 70-71
Law, Vernon, 193 Nonprofit corporation, 67
Lead time, 168
Lee, Young, 154 Obstacles, overcoming, 5, 29, 92
Legal issues, 5 1-7 1 Occupational Safety and Health
Liability insurance, 5 1-52
Life balance, 225-36 Administration (OSHA), 79-80
Limited liability company, 64, 66-67 Office, 107-8
Limited partnership, 66 Office hours, 226, 228
Living expenses, 40-41 Omidyar, Pierre, 122
Loans, 42-43 Online-only stores, 179-80
Logos, 99-103 Online retailers, 128
Lombardi, Vince, 107 Orders, filling, 185, 189-90
Lowry, Adam, 3
Packaging ideas, 97-99
Magazine editors, 160-61 Packard, David, 127
Mailbox, renting, 110-12 Packing slip, 168
Mailers, 139-40 Partnership, 65-67, 70
Manufacturers, finding, 76, 78-80 Partnership survey, 68-69
Manufacturing. See also Products Patents, 25-26, 56-59
Payment methods, 1 1 2, 143-48
associations for, 75-78 Payment processing, 1 14
components of, 74 Permits, 109-10
contact list for, 81 Perseverance, 10
goals of, 73-74 Persistence, 177, 182
inquiries on, 80, 82 Philanthropy, 161-62
negotiations on, 88-90 Photography, 136-37
pricing, 87, 89-92 Positive attitude, 4-6, 214-15,
resources for, 82-84
samples for, 75-76 231
Marketing Postcards, 139-40
advanced marketing, 161-63 Press kit, 159-60
basics of, 1 27-48 Press releases, 157-58
and branding, 137-38 Pricing, 87, 89-92
making most of, 149-65 Private labeling, 162-65
mass marketing, 128-29 Product line expansion, 233-36
materials for, 136-40