Page 246 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

index 241

Products. See also Manufacturing; Signage, 206-7
Marketing Small Business Administration (SBA), 45
differences in, 29 Sole proprietorship, 64-65
launching, 1-6, 34, 153-54, 167-68, Standing out, 29-30
178, 224 Start-up capital, 34
materials for, 85-87 Stationery, 122-23
naming, 30-31 Stephens, Robert, 158
new products, 20-24 Stock Keeping Unit (SKU), 170
packaging, 97-99 Storage, 95
pricing, 87, 89-92 Success, defining, 8-9
test products, 172
visualizing, 22-23 Terms, 170
Test products, 172
Progress, charting, 124-25 Thomas Register, 78
Prototypes, 87-89 Thurn, Peter, 162
Publicist, using, 155-57 Time, finding, 12
Purchase Order (PO), 168-69 Time, saving, 228, 230
Trade associations, 75-78
Quality assurance, 92-93 Trade magazines, 128
Quimby, Roxanne, 30 Trademarks, 31, 56, 59-63
Trade shows
Recessions, 3
Rechelbacher, Horst, 129 attire for, 2 13-14
Red tape, 173-74 booths for, 200-2 1 1
Regulations, 95-96 choosing, 193-96
Rejection, handling, 175-76 do's and don't of, 213
Resale certificate, 109-10 fees for, 196-97
Research finding, 199
payment at, 203
of big companies, 128, 134 predators at, 220-21
of competition, 25-29 preparation for, 193-2 1 1
of trade shows, 194-98 registration for, 199-200
Resources, using, 33-49 researching, 194-98
Robbins, Tony, 231 results of, 222-23
Rosenfield, Rick, 53 samples for, 217-20
Routing guides, 187 tips for, 2 15-17
Ryan, Eric, 3 Trends, 128
Twain, Mark, 1
Sales, closing, 180-82
Sales representatives, 169, 223-24 Uniqueness, 29-30
Samples, 75-76, 217-18 Universal Product Code (UPC), 104-5,
Saving time, 228, 230
Saying "no," 230 170
Scheduling work, 226, 228
Schmelzer, Sheri, 27 Vendor, 170-71
Schultz, Howard, 154, 162 Viral marketing, 1 53
Scudamore, Brian, 202 Visualization, 7, 10, 22-23, 229
Search Engine Optimization (SEO), 150
Seller permit, 109-10 Website
Service Corps of Retired Executives creating, 140-43, 146-48
payment methods for, 143-48
(SCORE), 46 setting up, 120-21
Shavitz, Burt, 30
Shipping Winfrey, Oprah, 13
Work, scheduling, 226, 228
carrier for, 1 14-16 Working conditions, 79-80
methods of, 169-70 Wright, Frank Lloyd, xi
special situations, 187-88
supplies for, 1 16-17 Ziglar, Zig, 213
Shopping channels, 178-79