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CHAPTER 7 BUILDING A CHAMPIONSHIP TEAM

Here are five steps that you must take to build a championship
dream team that will take your company to the playoffs and
to win the finals.
Step 1: Identify the Right Players
Step 2: Find and Attract Them
Step 3: Select and Qualify
Step 4: Put them in the Right Place
Step 5: Bring Out The Best in Them

Step 1: Identify the Right Players

I have been talking a lot about getting the right players on
the team and the wrong players off the team (if you already
have an existing business). So what is a right player?

The right player is someone who possesses both the MIND
and the HEART. Obviously, you want to only hire people who
are smart enough to think fast and to make great decisions.
They must be highly competent and skillful in the role in which
you want to put them in. So, obviously, the person who you
want in charge of marketing should be very good at reading
the customer’s psychology, developing powerful ads and
promotions and have a good understanding of the various
media channels. This is known as having the MIND.

There are many people I know who have the MIND for the
job, but they lack the second attribute which is even more
important, the HEART. People who have the HEART are those
who are deeply passionate about the work they do. Teachers
with a HEART love nothing more than sharing and engaging
students. Managers who have the HEART truly love people
and enjoy helping people bring out the best in themselves. To
them, it is more than a job, it is a mission! People who have
HEART don’t need to be motivated or disciplined to work
hard. To them, their work is their life and their life is their

202 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES