Page 228 - merged.pdf
P. 228

CHAPTER 7 BUILDING A CHAMPIONSHIP TEAM

produced millions of dollars in sales in the process. Again,
if you want to send your employees for the best possible
training, go to http://corporate.akltg.com and find out more.

Getting Started…Making Your First Few Hires

One of the most common questions that new entrepreneurs
ask me is, ‘when do I make my first hire?’ If you first start out
as a self-employed one-man show with very little capital (like
I did), it can be really tough to make your first hire and take
your first step to expand your business.

Many such entrepreneurs have the mindset of wanting to save
every dollar and believe, ‘Why should I hire someone to do
the work when I can do it myself and save that money?’

Well, I used to think that way as well. This is precisely the kind
of mindset that will forever constrain you from building your
business to its fullest potential

Save $2,000 a Month and Lose $4,900 a Day

Sometimes, saving a few hundred or a few thousand dollars
by not hiring someone can actually be costing you more in
loss of potential sales and profits. Let me give you an example
of how I lost a potential $4,900 a day when I first started out
in the training business by doing everything myself.

As a one-man training business, I had to write proposals to
clients, come out with marketing and promotional ideas, make
cold calls, do sales presentations, conduct the training itself,
prepare logistics, prepare training materials, do administration
and finally, manage the financial accounts.

Now among all my activities, which one do you think actually
generated the most profits towards by business? The answer

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES                 219
   223   224   225   226   227   228   229   230   231   232   233