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Special Report: Analysis of Bruce Barton’s 100 Percent Response Letter 133

Joe: Yes.

Craig: The psychological pressure and the greased
chute, as it were, to the end of what he wants are so
pristine. There is not an extra word in this letter, I don’t
believe. And that’s worth the copying over that Joe was
recommending earlier, if only for itself. There are no
big, meandering words in here. There is no fluffy prose.
Everything, every paragraph, has a purpose. Every para-
graph has laid the foundation to get to this last sentence.

Joe: Those are great insights. The letter is written very
simply and very directly. Even though he’s writing to
very educated people, very successful people, you don’t
find big words that you stumble over. He is writing as
simply as if he was writing to a sixth-grade class some-
where and telling them stories. He’s telling them stories
just like he would tell to a bunch of schoolchildren.

Craig: But they are stories, as you pointed out; they are
so loaded. You are un-American if you don’t do this;
Daniel Boone; Lincoln; Yale. It’s all in there. You are one
of the 25 superheroes who are going to save this town. If
you don’t do it, what are you?

Joe: Yes.

Craig: If you don’t take the ten boys or ten girls, how are
you going to feel, really? You know, another thing that
just hit me is that if you are one of 25, he knows who
you are.

Joe: That’s a good observation.

Craig: Right. This isn’t 25,000 people. It’s “Oh, Mr. Smith
from Jonesville. You are one of 25 and I know who you
are.”