Page 160 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

Special Report: Analysis of Bruce Barton’s 100 Percent Response Letter 129

have more money than these deserving people. But the
one thing I really wanted to point out here is that you
can see that folks will spend money on a movie ticket.
They’ll buy $20 popcorn or whatever it is, right, because
of the experience.

This is something you remember Dan Kennedy writ-
ing about in his newsletter. You’re going to get an expe-
rience for this thousand dollars, and what else are you
getting? You’re writing a check for what? These other
folks are going to be going to the college, right? Your
kids aren’t even going to go there. But it’s the experi-
ence and all these other feelings that he just machine-
gunned—bam, bam, bam—and by the way, “after you
are gone.” That’s a horrible phrase for the ego to think
about—“I’m gone. I’m suffocating here. I’m going to get
going. What do I do?”

Well, you, your family, and everybody who’s all tied
up together are going to be living on and be prosperous
and be making the world better, and you are going to
feel awesome about yourself when you are doing it.

Joe: I’m glad you pointed that out, because it reminds
me: I had put out a little e-book one time called Unspoken
Marketing Secrets, and I had a lot of ideas that were fairly
controversial. But one of them I said in there was that
people will spend any amount of money to have their
psychological state changed. And it was coming from
the perception that the old Thoreau thing, that the aver-
age person is living a life of quiet desperation. And
most of us are dissatisfied with our lives. Well, Bruce
began this letter by pointing out that “Yeah, I know you
are dissatisfied with your life. I know that you are suc-
cessful, but I know that it’s incomplete because I know