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Special Report: Analysis of Bruce Barton’s 100 Percent Response Letter 127

Barton. “If you will do this I’ll promise you the best time
you have ever bought for a thousand dollars.” Well, this
is starting to sound like the deal of the century, if not
of my entire life, if not of most of history. It’s sounding
like I can make a difference for only a thousand dollars
in somebody’s life who could end up being another
Lincoln or the equivalent.

And I’m also in a small, unique crowd of people who
are making a difference in the world because I’m one of
only 25. So, the involvement level, the ego level, and so
forth are beyond initial comprehension.

Craig: And it’s accelerating—the pace here. So much is
happening in this paragraph, we could probably spend
another hour just talking about this paragraph.

Joe: Yes. I’m noticing that, because if anything, it jumps
right into, “Most of the activities to which we give in our
lives stop when we stop.” Boy, is this hitting home here.
We’re starting to talk about “You know, you’ve been
doing well in your life and you might have money and
all of that, but you know, your clock has got to stop at
some point. And you know it.”

Craig: And he’s referenced your children. He’s talked
about how the young mountain folk are just as deserv-
ing as your children, right?

Joe: The next line is, “But our families go on.” Oh, boy!
Our families. “Young life goes on and matures and gives
birth to other lives. For a thousand dollars a year you can
put ten boys or girls back into the mountains who will be
a leavening influence in ten towns or counties, and their
children will bear the imprint of your influence.” Now,
this is appealing to status, to immortality, to ego; the
psychology that’s working behind all of this is incredibly