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Special Report: Analysis of Bruce Barton’s 100 Percent Response Letter 125

Joe: Oh, good quote. That’s a good catch.

Craig: There is nothing yet in this letter that you could
look at and say anything bad about.

Joe: Right.

Craig: Everything is just pristine, perfect, and good-
hearted, and without sin almost, it seems.

Joe: Yes, yes.

Craig: And so what you have here is that now he’s in.
He’s gotten this deal. Yes, as you said, everything comes
down to this, because remember, we have bought in
now to wanting these folks to succeed. We want the
Horatio Alger type story of “Hey, let’s let Daniel Boone do
whatever he’s going to do.” And that’s where the ten-
sion comes in and that’s when he’s really turning on the
pressure.

Joe: Those are great observations. I’m glad that you’ve
elaborated on them and pointed them out. I had actually
forgotten and quickly overlooked that one line, “They
are of the same stuff as Lincoln and Daniel Boone and
Henry Clay.” That again awakens the noble. These are all
wonderful people. It would be pretty hard to find any-
thing dark about any of them, and he’s saying the stu-
dents at the college are of the same material as Lincoln.

Craig: And he’s already established that he’s telling you
how it is.

Joe: Yes.

Craig: “There is another side to a man”—you know,
he’s telling you how it is. So, he’s saying, they are of
the same stuff. You’ve already let him into your head to