Page 34 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.
P. 34

Rule

 4 Consider the ROI

Measuring As these rules begin to increase
your ROI from your "knowledge portfolio," let's
                   take a quick look at how you might
           social  consider measuring Return on In-
networking is      vestment (ROI) for your online net-
                   working efforts. LinkedIn, of course,
  difficult. The   is the main professional social net-
most effective     working site but by no means the

          way to

measure ROI only one on the internet.
is to measure
the tangibles.     ROI   is a common measurement
                   that  evaluates the amount of
                   "benefit" derived from an invest-
                   ment. For instance, assume your
                   social networking investment
                   consists of spending five
                   hours/week on LinkedIn. Now, let's
                   assume your time is worth
                   $200/hour. Across a year, your in-
                   vestment is roughly $50,000! So…
                   is it worth your time?

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