Page 39 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.
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enhance the potential for your career and business
success. So how does one go about being "opti-
mized?"
Simply put, social media optimization is doing what
you need to be doing everyday with your interac-
tions within your social marketing spheres. Simple
concept...but it demands a lot of time and a lot of
effort. To help, we will highlight four things you
need to know to optimize and grow!
People base their buying decisions on
experiences other people have had
Social marketing sites have become the new main-
stream media of the marketing age. Your presence
allows you to interact with your customers and help
enhance their experiences with you. Keep in mind
that more and more searches are being refined to
be searches based on experiences. Since your
customers are going to talk about their experienc-
es, make sure you provide them with something
positive to talk about.
Social media offers effective low-cost ways
to market your business
Social media helps you start the conversation with
people who may be looking at you. You can get
your message out to millions of people at a time at
Chapter 5: Optimize Your Activities 23
