Page 40 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

a very low cost or even for free. For instance, you
can post a video on YouTube and provide a link to
it on LinkedIn or link your blog to your LinkedIn
profile or answer consumer questions through
LinkedIn Answers or… the list is limited only by
your creativity.

Grow your audience using the "CAP"
Approach
With millions of users on LinkedIn, how can you
begin to transition from being a "billboard in a
jungle" to being "a LinkedIn magnet?" One way
would be to follow the CAP approach.
C = Content – People want new, they want unique,
they want original, but what they don't want is
boring. However LinkedIn provides a fairly boring
standardized format, so it is up to you to use it cre-
atively. Here are a couple of ideas: describe
yourself in a manner that is clear, descriptive and
interesting, use video links in your profile, and par-
ticipate in group forums. Be as original as you can
be.
A = Awareness – Make yourself known to search
engines, RSS aggregators, listings, social
networks, and fellow bloggers. Publish your URL
appropriately when you post. The more times you
articulate your message to more people, the more
likely you are to find people who are interested in
what you have to say.

24 42 Rules for 24-Hour Success on LinkedIn