Page 37 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.
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• Growth in your Opt-in Lists – Two things here
– look at "total" growth as well as observe the
growth trend from month to month. Expect in-
creasing amounts of opt-ins, the longer you
continue using effective tactics.
• Credibility Components – Expect an increase
in the number of "authoritative elements" in
your "profile"—on LinkedIn, this could include:
recommendations, questions answered, best
answer, etc.
Occam's Razor states "all other things being
equal, the simplest solution is the best." However
in this case, that doesn't fit. The simplest solution
to measuring the ROI in social networking may be
misleading. The astute social networker will
include the above elements to provide the most
effective measurement from the benefits of your
social networking endeavors.
Chapter 4: Consider the ROI 21
