Page 36 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

nections" more than likely contributed to your sales
as well. Either way, this benefit is missing & can't
be calculated but… it is still a benefit.
Second, the time it takes to build customer rela-
tionships varies. For some the time is immediate,
while others need to work through their "marketing
funnel," which may take a year or longer. Thus all
those "long-termers" who take more than 12
months to show results (based on the calculation
parameters above) are not captured either… but
they too provide benefits.
The point is clear, or in this case, sort of a foggy
gray, that measuring your ROI from social network-
ing is difficult. So, short of giving away a free car to
everyone to encourage a direct response, is there
anything one can look at to determine if they are
getting the "Bang for their social networking
buck?"
Perhaps the most effective way to measure an ROI
most tangibly is to measure the following:

• Web Traffic – Measure it & look for web traffic
growth.

• New Links – Focus on the number of new links
your website/blog, etc. receives. Depending
on the quality of these links, you should see
your search engine ranking improve modestly.

20 42 Rules for 24-Hour Success on LinkedIn