Page 52 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.
P. 52

Rule

 8 Communicate
            Constantly Without
            Being Annoying

LinkedIn isn't If you were to stop and try to
just your visualize what effective communi-
                  cation means, you might envision
       ordinary   two people completely engaged in
  communica-      a conversation. Since it isn't always
  tion tool. Its  possible to meet and communicate
elegance is in    with people face to face, certain
                  business tools are used as commu-
    its passive

communica- nication surrogates. These include
tion capabili- cell phones, faxes, emails, texts
ty. and now—LinkedIn.

                  As you move across the communi-
                  cation spectrum, you see that the
                  need for two active participants to
                  create effective communication
                  decreases tremendously. For
                  instance, for a phone call to be
                  most effective, you need two
                  people talking. However, this is a
                  time consuming task. Often one

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