Page 54 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

One of the beautiful things about LinkedIn is the
ability to note "what you are working on." If you
take a look at various profiles, most people just
ignore this function. Through our limited research
(of simply asking people why they do), it would
appear they avoid it because they:

• don't understand the value of it

• don't know how to properly use it

• don't really feel they have anything important
to add

• really don't spend any time adjusting their
profile at all

Let's spend another 30 seconds and get a better
understanding of how this function could benefit
you. Whenever you update "what are you working
on," that update is passively broadcast to
everyone in your network. Thus it shows up on ev-
eryone's LinkedIn home page without having to
send them an email, make a phone call or
otherwise disturb them. Since you want this
function to remain a credible one for you, don't
abuse it. If you note every time you go to the store
to get a gallon of milk, your brand will suffer. There-
fore, update it for only for events of significance
that add to your brand. For instance, let people

38 42 Rules for 24-Hour Success on LinkedIn