Page 53 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

party is not available or simply doesn't want to
address a particular issue at that moment, so they
don't take the call. Conversely, LinkedIn isn't just
your ordinary communication tool. Its elegance is
in its passive communication capability. Yes, there
are still two participants, but the "writer" doesn't
have to actively engage anyone to effectively com-
municate with any and all interested readers. So,
how can constant communication help?
More professionals will be aware of your identity
and the business that you have. LinkedIn is more
than just another social networking site. It has
millions of members worldwide and they are all
professionals! When you add connections with
people in the same business niche as you, you are
providing those professionals with information
about yourself and what you have to offer. By com-
pletely filling out your profile, interested readers
get a bird's eye view of who you are and what you
can do.
LinkedIn helps you get in touch with professionals
who might need your services. When people start
knowing you and your services and they start
talking about you and your products, then you will
see the power of word-of-mouth marketing on the
internet. As long as you remain professional in
your conduct and relationship with people, they
begin to effectively promote your services.

Chapter 8: Communicate Constantly Without Being Annoying 37