Page 82 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

Speaking engagements – these can be very
powerful ways to reach your business partners,
prospects or customers. However not all invita-
tions to speak will result in getting your business in
front of the proper audience.
Apply LinkedIn to… quickly check out the group to
find out if they are legitimate and would be
valuable for your company. Use a LinkedIn search
to determine if you have any common contacts
who you can contact to learn more about the
group. Based on this research, you can quickly
determine if it makes sense for you to commit.
These are but three specific applications of how
LinkedIn can help your business. When used stra-
tegically, LinkedIn gives you a much deeper reach
into your industry, the ability to access much
greater talent, which in the end gives you greater
knowledge that produces better results.
By having your team connected to LinkedIn, you
can use each other's network as well as connect
with your team. As we wrap up this rule, let's leave
you with one more example of applying LinkedIn to
a business scenario:
Suppose one of your sales people is calling on a
new account and, in searching this company, they
see that one of your connections knows the
President of this new account. They now have the
potential to leverage that connection chain to build

66 42 Rules for 24-Hour Success on LinkedIn