Page 77 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.
P. 77
Most online social networking sites tend to be
merely for friendship. LinkedIn is more than that.
Millions of registered users and businesses are
using LinkedIn. This includes all of the Fortune 500
as well as famous people like John McCain,
Barack Obama, T. Boone Pickens, Bill Gates and
many more. In addition, there are over 150 indus-
tries that are represented in LinkedIn.
Given this broad spectrum of users, we based our
list on the simple premise that LinkedIn is a place
to be "found" or "find people" and through that phi-
losophy, began to expand it out.
1. Find & Follow "Thought Leaders" – focus on
your particular industry or keep it broad and
look for some well known "gurus."
2. Increase your Credibility – use it like reality
TV—have people follow your significant busi-
ness moves through the "what are you work-
ing on now function."
3. Increase your Web Traffic – use LinkedIn to
drive traffic to your blogs, websites, etc.
4. Be an Idea Generator – use LinkedIn An-
swers to get ideas for articles and posts to
your own blog.
Chapter 14: Find and Be Found 61
