Page 72 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.
P. 72
Rule
13 Precision is the Key
to Business
Development
There are LinkedIn is a business tool just like
many, many your cell phone or your PDA.
However, it is not a magic elixir. It
thousands of can function exceptionally well in a
experienced variety of ways but it can't be every-
professionals thing to everyone. Even with
on LinkedIn millions of users, people are still
trying to figure out the most
whom you
might not effective ways to use it. One thing is
normally have for sure; it functions best as a "pre-
access to, cision-type" tool, (i.e. reach a
who will specific person, learn a specific bit
of info). If you are looking for
provide something to "carpet bomb" and
advice and work as a mass market broadcast,
there are more effective tools than
career LinkedIn.
guidance.
LinkedIn can help connect profes-
sionals and business people via the
internet. In addition, any individual
56 42 Rules for 24-Hour Success on LinkedIn