Page 73 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

or small business owner can tap into its "mentoring
potential" and create their own "informal personal
advisory board."
A tool like this should not be taken for granted and
ignored. There are many, many thousands of ex-
perienced professionals on LinkedIn who will
provide advice and career guidance that you might
not normally have access to. Utilize LinkedIn
Answers and ask the questions that can help you
and your career prosper. They are really helpful,
not only for the advice offered, but for the exposure
to other people's thoughts and concepts that you
might never have been exposed to otherwise. In
many instances, tapping into this wealth of
knowledge is invaluable.
The Yin to the Yang of the previous comment is to
participate regularly on LinkedIn Answers and
demonstrate your knowledge to the world. As
we've stated previously, relationship building is a
two-way street. Participating regularly in LinkedIn
Answers is a great way to establish relationships,
help or impress others and build up your contact
lists. Make an effort to find and answer at least two
questions per week.
social networking is about connecting others. One
of the biggest questions that comes up is, "How
can I use it for business development?" Here are a
few ways that LinkedIn can help you with business
development.

Chapter 13: Precision is the Key to Business Development 57