Page 76 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.
P. 76
Rule
14 Find and Be Found
People need With the proliferation of online
social social networks, both online and
offline businesses have better
interaction. potential for growth and network-
LinkedIn ing. Due to that broad potential, the
social networks themselves are
provides that making significant dollars.
but more LinkedIn, which notes that they are
importantly, it
opens the profitable, hopes to generate $100
door to million in revenue in 2008 from a
business mix of advertising and fees. By
interaction. comparison, MySpace, which is sig-
nificantly larger, has been
estimated to be grossing $800
million and Facebook about $300
million. So given all this "potential,"
we looked at ten possible ways to
tap into this "potential."
60 42 Rules for 24-Hour Success on LinkedIn