Page 76 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.
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Rule

14 Find and Be Found

People need With the proliferation of online
social social networks, both online and
                 offline businesses have better
   interaction.  potential for growth and network-
       LinkedIn  ing. Due to that broad potential, the
                 social networks themselves are
 provides that   making significant dollars.
       but more  LinkedIn, which notes that they are

importantly, it

opens the profitable, hopes to generate $100
door to million in revenue in 2008 from a
business mix of advertising and fees. By
interaction. comparison, MySpace, which is sig-
                 nificantly larger, has been
                 estimated to be grossing $800
                 million and Facebook about $300
                 million. So given all this "potential,"
                 we looked at ten possible ways to
                 tap into this "potential."

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