Page 81 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

potential employees, perform research on compet-
itors, contact media, close sales rapidly with much
less effort than traditional channels, etc., all of
which can greatly improve your business.
Hiring Top Talent – great companies are built
around top-tiered people and top-tiered people
usually associate with other top-tiered people. So
how can those relationships be effectively lever-
aged?
Apply LinkedIn to… leverage your employees'
networks to find even more high quality talent. The
most talented employees in any field are usually
not looking for work because they are already
employed. What better way to gain access to them
than through a referral from one of your trusted
employees?
More effective evaluation of Human Capital –
the typical hiring process begins with the interview
and then proceeds to a background check.
Wouldn't it be more effective to vet all your appli-
cant's references before you have an interview?
Apply LinkedIn to… view your applicants' profiles
and verify all their references before your first
meeting. Taking this to another level, think of the
due diligence that can be performed using this
process when considering the talent evaluation of
a target company prior to the actual acquisition of
that company. This alone could be worth millions.

Chapter 15: Think Outside the Box 65