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•vi The 100 Greatest Business Ideas of All Time
Idea 16 – Body Shop 21
Idea 17 – Johnson & Johnson 21
Idea 18 – Southwest Airlines 22
Idea 19 – Volvo 22
Four Greatest Licences to Print Money 23
Idea 20 – Betting with the odds approximately 14 million to one 23
in your favour 26
28
Idea 21 – Make my product illegal, please 29
Idea 22 – A tunnel vision
Idea 23 – Making a Mint
Five Greatest Ways of Winning in the Stock Market 33
Idea 24 – Greatest ways of winning in the stock market? Run a unit trust 34
Idea 25 – Run a private unit trust – an investment club 36
Idea 26 – Hedge your bets 39
Idea 27 – Dealing when the directors do 42
Idea 28 – Backing last year’s losers 43
Five Greatest Ways of Getting the Order 45
(or at Least Your Own Way)
46
Idea 29 – Trial closing a price objection 48
Idea 30 – The puppy dog close 49
Idea 31 – The cup of coffee close
