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•x The 100 Greatest Business Ideas of All Time
Six Greatest Truths Your Independent Financial 141
Adviser Might Not Have Told You
141
Idea 77 – Why are you in equities? 141
Idea 78 – Knowing how your investment is doing 141
Idea 79 – Old but proud 142
Idea 80 – Keeping on track 142
Idea 81 – Not so efficient savings 142
Idea 82 – Which Investment do you Trust?
Three Greatest Natural Discoveries that 143
Drive Businesses
143
Idea 83 – Fermentation 146
Idea 84 – Explosives 148
Idea 85 – Radio
Four Greatest Breakthroughs Made by Advertising 151
Idea 86 – Correcting a myth (Kellogg’s) 152
Idea 87 – Double doses (Alka-Seltzer) 152
Idea 88 – Taking on a beefy adversary (Knorr) 153
Idea 89 – If the logic isn’t compelling, tug the heart strings (BT) 154
Ten Greatest Ideas that Do Not Fit a Pattern 157
Idea 90 – Membership of a broad church 157
