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•viii The 100 Greatest Business Ideas of All Time
Idea 47 – Connecting up the pieces 79
Idea 48 – Models maketh managers 82
Idea 49 – Douglas Engelbart, ‘The Mother of All Demos’ 85
Idea 50 – Great business idea? – Sell a piece of software to the entire world
87
and keep charging for updates (Microsoft)
Idea 51 – ‘Our telephone answering system has broken down, this is a 90
human being, how can I help you?’
Five Greatest Brands Ever 93
Idea 52 – Disney 94
Idea 53 – McDonald’s 95
Idea 54 – Coca-Cola 96
Idea 55 – Kodak 97
Idea 56 – Gillette 98
Five Greatest Little Office Helpers 99
Idea 57 – Writing at ten thousand feet (Biro) 99
Idea 58 – Clipping the oppressed 100
Idea 59 – From keeping your place to keeping your appointments (Post-it®) 102
Idea 60 – E-mail 103
Idea 61 – Just give me the highlights 104
Six Greatest Management Thinkers 105
Idea 62 – Douglas McGregor, author of The Human Side of Enterprise 105
