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•Contents ix
Idea 63 – Peter Drucker, author of The Practice of Management 108
Idea 64 – Alfred P Sloan, author of My Years with General Motors 111
Idea 65 – Robert Townsend, author of Up the Organisation 114
Idea 66 – Dale Carnegie, author of How to Win Friends and Influence People 117
Idea 67 – Tom Peters and Robert Waterman, authors of In Search of
119
Excellence 121
Epilogue
Five Greatest Environments for Producing 123
Money Makers
124
Idea 68 – Never mind the quantity, pay the farmer 125
Idea 69 – Take-overs and junk bonds 126
Idea 70 – Go on, devolve yourself
Idea 71 – Please God, make me rich – oh, and let some of it trickle down 127
128
to the poor
Idea 72 – War and the pieces
Four Greatest Ways (So Far) to Become a Multi- 131
Millionaire on the Internet
Idea 73 – Avoid the epitaph – ‘They didn’t follow through’ 132
Idea 74 – Never mind high tech, there’s still money in books (Amazon.com) 134
Idea 75 – An Internet company built on a sweetie dispenser – what am I bid?
(eBay) 137
Idea 76 – The South Sea Bubble 139
