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•Contents xi
Idea 91 – Use someone else’s storage space (Toyota) 157
Idea 92 – Getting productivity through job security? (IBM) 158
Idea 93 – Come on, customers, put your back into it 158
Idea 94 – Improve the packaging, improve the sales 158
Idea 95 – Bring to market something newsworthy 159
Idea 96 – Make it so that customers can always be on the phone 159
Idea 97 – Set a thief to catch a thief 160
Idea 98 – Make the real money on the side 160
Idea 99 – Know your risks 161
Idea 100 – It’s up to you 161
Contributors of Ideas 163
Publications Consulted 165
Appendices 167
Index 169
