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Duration: 04 Months
IN COLLABORATION WITH
Q: CAN YOU DESCRIBE A TIME WHEN Our design-based, market-centric navigate challenges effectively, turning
YOUR STRATEGIC THINKING LED business model emphasizes the calculated risks into opportunities
TO A MAJOR TURNING POINT OR introduction of new products that align for sustained growth and industry
COMPETITIVE ADVANTAGE FOR with evolving customer preferences, leadership.
YOUR COMPANY? ensuring that innovation remains at the
SUSTAINABILITY
heart of our operations. This culture SUSTAINABILITY
In 2017, when we started our not only differentiates our brand but
CLIMATE CHANGE AND
operations I recognizing the untapped also drives our mission to provide
potential of digital marketing in functional, aesthetic, and comfortable CLIMATE CHANGE AND
Sri Lanka’s furniture and interior solutions to our customers.
ENVIRONMENTAL
industry, I led FINEZ’s early adoption ENVIRONMENTAL
of social media advertising. At a time Q: WHAT IS YOUR APPROACH TO
when few competitors were leveraging TAKING CALCULATED RISKS, AND
MONITORING COURSE
this medium, we established a robust HOW DO YOU EVALUATE WHETHER MONITORING COURSE
online presence, engaging directly A RISK IS WORTH PURSUING?
with consumers and gaining valuable
market insights. As the CEO of FCV Group of
Companies, I believe that taking GAIN THE GLOBAL RECOGNITION
This strategic move not only increased calculated risks is essential for growth, This Internationally Recognized Certificate
our brand visibility but also provided but it must be done strategically. My will Elevate Your Career.
a platform to showcase our unique approach begins with comprehensive
blend of traditional craftsmanship market analysis, ensuring that any
and modern design. The resulting decision is backed by data and
competitive advantage was significant, a clear understanding of consumer
positioning FINEZ as a forward- trends, competitive dynamics, and
thinking leader in the market and industry gaps. For example, in 2015,
contributing to our sustained growth recognizing the untapped potential
from a single person to over 100 of digital marketing in Sri Lanka’s
staff members running operations furniture industry, I led FINEZ to
both locally and globally with embrace online platforms early, giving
multiple manufacturing facilities and us a significant competitive advantage.
showrooms in operation.
Every risk I take must align with our
company’s core competencies and 2 WEEKS (FULL-TIME) )
E
E
IME
2 W
UL
F
L
T
-
S
K
(
Q: WHAT STEPS DO YOU TAKE long-term vision. I evaluate whether
TO FOSTER A CULTURE OF an opportunity complements our
INNOVATION WITHIN YOUR strengths, ensuring we have the
ORGANIZATION? expertise and resources to execute
Innovation at FCV Group of Companies it successfully. Rather than making
FOREIGN FACULTY
is driven by a commitment to impulsive decisions, I prefer
continuous improvement and an incremental approach—testing
responsiveness to market trends. ideas on a smaller scale, analyzing
results, and refining strategies before
We encourage our team to think committing fully. This method allows LIMITED SLOTS
creatively, challenging conventional flexibility while minimizing exposure to
AVAILABLE
designs and exploring new materials potential pitfalls.
and techniques. Understanding
the importance of community, we Additionally, I foster a culture of risk
provide financial aid, training, and skill awareness within the organization,
development to local artisans. This where innovation is encouraged but
not only uplifts the industry but also backed by thorough evaluation. By REGISTER NOW
fosters a collaborative environment balancing bold decision-making with
where innovative ideas can flourish. strategic foresight, I have been able to
No. 654, Galle Road, Colombo - 03, Sri Lanka. www.bimt.lk
37 From Campus to Corporate Leadership l Aug/Sep 2025 l www.bimt.lk
