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INTEGRATING Q: HOW DO YOU APPROACH
INNOVATION TO
REVOLUTIONIZE
BRAND
STRATEGIES
There is no global
consensus on the
definition of innovation
but innovation strategies
are framed in a
ultidimensional manner.
Innovative companies
can certainly develop an
effective strategy amid
a constantly changing
market, since a business
plan with innovation
leverly can be crafted to
boost an organization’s
competitiveness.
Innovation is considered
a key factor in
the organization’s
performance, but how is
the strategy defined?
Mr. Hilmy Cader, CEO,
MTI Consulting, explains
to us on key elements in
innovating sustainably over
time and achieving better
financial results to best
suit corporate objectives.
47 From Campus to Corporate Leadership l Aug/Sep 2025 l www.bimt.lk
service delivery, directly impacting indicators, we at MTI Consulting
INTEGRATING INNOVATION INTO
customer satisfaction. Moreover,
ensures that corporate restructuring
process re-engineering focuses on
efforts are successful and contribute
YOUR BRAND STRATEGY WHILE
MAINTAINING CONSISTENCY WITH aligning processes with customer to the organization’s long-term
needs and expectations.
objectives.
THE COMPANY’S CORE VALUES?
By incorporating customer feedback
Integrating innovation into and market insights, businesses Q: WHAT HAVE BEEN THE BIGGEST
a brand strategy while maintaining
can design processes that are more
CHALLENGES IN PAST M&A
consistency with core values
responsive and customer centric.
involves a balanced approach. At MTI This not only improves the quality INTEGRATIONS, AND HOW HAVE
YOU NAVIGATED CULTURAL AND
Consulting, this process starts with
of products and services but also
OPERATIONAL DIFFERENCES
clearly defining and understanding
enhances the overall customer
BETWEEN MERGED ENTITIES?
the company’s core values, which experience. Continuous monitoring In past M&A integrations, MTI
act as a guiding framework for all
and adaptation ensure that processes
strategic decisions. Thorough market
research is conducted to identify remain efficient and effective in a Consulting has faced several
emerging trends and opportunities dynamic market environment. Through significant challenges, including
for innovation, ensuring alignment these efforts, MTI Consulting helps strategic, structural, and cultural
with market demands. Engaging with organizations achieve significant conflicts. One of the biggest
improvements in both operational
challenges is the tendency to take a
stakeholders, including employees, efficiency and customer satisfaction. quick “plug-in” approach to an existing
customers, and partners, helps gather
insights and feedback, ensuring legacy business architecture, which
can lead to suboptimal integration
that innovation efforts resonate Q: WHAT ARE THE KEY INDICATORS and conflicts. To navigate these
YOU FOCUS ON TO ENSURE THAT
with the target audience. Innovative
ideas are strategically aligned with THE PROCESS IS SUCCESSFUL AND challenges, MTI employs
a scientific approach to the entire M&A
the company’s long-term goals and BENEFICIAL TO THE LONG-TERM process, starting with a clear portfolio
GOALS OF THE ORGANIZATION’S
objectives, evaluating their potential
impact on the brand’s identity CORPORATE RESTRUCTURING? strategy and defining ideal targets.
and reputation. Pilot projects are To ensure the success and long-term Navigating cultural and operational
differences involves a purposeful
implemented to test new ideas on a benefits of corporate restructuring, integration strategy that may require
smaller scale before a full-scale rollout,
assessing feasibility and effectiveness. MTI Consulting focuses on several key rationalizing existing business units
indicators. Financial performance
and offerings. MTI emphasizes the
Continuous monitoring and adaptation is closely monitored, including importance of understanding and
ensure that innovative initiatives stay
aligned with core values and market improvements in revenue, profitability, respecting the cultural nuances of
and cost efficiency, with metrics
dynamics. By following these steps, we like EBITDA and ROI being crucial. each entity involved. This includes
engaging with employees from both
ensure that innovation enhances the Operational efficiency is assessed organizations to foster a unified culture
brand strategy without compromising
the company’s core values. through cycle time reduction, and ensuring that communication is
productivity rates, and resource
clear and consistent throughout the
utilization, ensuring streamlined integration process. By focusing on
Q: IN YOUR VIEW, WHAT ROLE DOES processes and reduced redundancies. these aspects, MTI Consulting ensures
PROCESS RE-ENGINEERING PLAY
Customer satisfaction
that the integration process is smooth
IN IMPROVING OPERATIONAL is evaluated using surveys, Net and that the merged entities can work
EFFICIENCY AND CUSTOMER Promoter Scores (NPS), and customer together effectively to achieve their
SATISFACTION?
retention rates to ensure positive
Process re-engineering plays a impacts on the customer experience. strategic goals.
crucial role in improving operational Employee engagement is measured
efficiency and customer satisfaction through surveys and turnover
rates, indicating successful change
by fundamentally rethinking and management and alignment with new
redesigning business processes. At
MTI Consulting, this approach involves organizational goals. Market position
is analysed by examining market share,
a “Ground Zero” methodology, which competitive positioning, and brand
starts by challenging the fundamentals
of the value chain and business equity to understand the restructuring’s
model. By eliminating inefficiencies impact on the company’s standing.
Finally, strategic alignment is ensured
and redundancies, organizations can by regularly reviewing and adjusting
streamline operations, reduce costs,
and enhance productivity. This leads to the strategic plan to align with long-
faster and more reliable term goals. By focusing on these
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