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INTEGRATING   Q:   HOW DO YOU APPROACH           service delivery, directly impacting   indicators, we at MTI Consulting
                INTEGRATING INNOVATION INTO
                                                  customer satisfaction. Moreover,
                                                                                    ensures that corporate restructuring
                                                  process re-engineering focuses on
                                                                                    efforts are successful and contribute
                YOUR BRAND STRATEGY WHILE
 INNOVATION TO   MAINTAINING CONSISTENCY WITH     aligning processes with customer   to the organization’s long-term
                                                  needs and expectations.
                                                                                    objectives.
                THE COMPANY’S CORE VALUES?
                                                  By incorporating customer feedback
 REVOLUTIONIZE   Integrating innovation into      and market insights, businesses   Q:   WHAT HAVE BEEN THE BIGGEST
                a brand strategy while maintaining
                                                  can design processes that are more
                                                                                    CHALLENGES IN PAST M&A
                consistency with core values
                                                  responsive and customer centric.
 BRAND          involves a balanced approach. At MTI   This not only improves the quality   INTEGRATIONS, AND HOW HAVE
                                                                                    YOU NAVIGATED CULTURAL AND
                Consulting, this process starts with
                                                  of products and services but also
                                                                                    OPERATIONAL DIFFERENCES
                clearly defining and understanding
                                                  enhances the overall customer
                                                                                    BETWEEN MERGED ENTITIES?
 STRATEGIES     the company’s core values, which   experience. Continuous monitoring   In past M&A integrations, MTI
                act as a guiding framework for all
                                                  and adaptation ensure that processes
                strategic decisions. Thorough market
                research is conducted to identify   remain efficient and effective in a   Consulting has faced several
                emerging trends and opportunities   dynamic market environment. Through   significant challenges, including
                for innovation, ensuring alignment   these efforts, MTI Consulting helps   strategic, structural, and cultural
                with market demands. Engaging with   organizations achieve significant   conflicts. One of the biggest
                                                  improvements in both operational
                                                                                    challenges is the tendency to take a
 There is no global   stakeholders, including employees,   efficiency and customer satisfaction.  quick “plug-in” approach to an existing
                customers, and partners, helps gather
 consensus on the   insights and feedback, ensuring                                 legacy business architecture, which
                                                                                    can lead to suboptimal integration
 definition of innovation   that innovation efforts resonate   Q:   WHAT ARE THE KEY INDICATORS   and conflicts. To navigate these
                                                  YOU FOCUS ON TO ENSURE THAT
                with the target audience. Innovative
 but innovation strategies   ideas are strategically aligned with   THE PROCESS IS SUCCESSFUL AND   challenges, MTI employs
                                                                                    a scientific approach to the entire M&A
 are framed in a   the company’s long-term goals and   BENEFICIAL TO THE LONG-TERM   process, starting with a clear portfolio
                                                  GOALS OF THE ORGANIZATION’S
                objectives, evaluating their potential
 ultidimensional manner.   impact on the brand’s identity   CORPORATE RESTRUCTURING?   strategy and defining ideal targets.
 Innovative companies   and reputation. Pilot projects are   To ensure the success and long-term   Navigating cultural and operational
                                                                                    differences involves a purposeful
 can certainly develop an   implemented to test new ideas on a   benefits of corporate restructuring,   integration strategy that may require
                smaller scale before a full-scale rollout,
 effective strategy amid   assessing feasibility and effectiveness.   MTI Consulting focuses on several key   rationalizing existing business units
                                                  indicators. Financial performance
                                                                                    and offerings. MTI emphasizes the
 a constantly changing   Continuous monitoring and adaptation   is closely monitored, including   importance of understanding and
                ensure that innovative initiatives stay
 market, since a business   aligned with core values and market   improvements in revenue, profitability,   respecting the cultural nuances of
                                                  and cost efficiency, with metrics
 plan with innovation   dynamics. By following these steps, we   like EBITDA and ROI being crucial.   each entity involved. This includes
                                                                                    engaging with employees from both
 leverly can be crafted to   ensure that innovation enhances the   Operational efficiency is assessed   organizations to foster a unified culture
                brand strategy without compromising
 boost an organization’s   the company’s core values.  through cycle time reduction,   and ensuring that communication is
                                                  productivity rates, and resource
                                                                                    clear and consistent throughout the
 competitiveness.                                 utilization, ensuring streamlined   integration process. By focusing on
 Innovation is considered   Q:   IN YOUR VIEW, WHAT ROLE DOES   processes and reduced redundancies.   these aspects, MTI Consulting ensures
                PROCESS RE-ENGINEERING PLAY
                                                  Customer satisfaction
                                                                                    that the integration process is smooth
 a key factor in   IN IMPROVING OPERATIONAL       is evaluated using surveys, Net   and that the merged entities can work
 the organization’s   EFFICIENCY AND CUSTOMER     Promoter Scores (NPS), and customer   together effectively to achieve their
                SATISFACTION?
                                                  retention rates to ensure positive
 performance, but how is   Process re-engineering plays a   impacts on the customer experience.   strategic goals.
 the strategy defined?  crucial role in improving operational   Employee engagement is measured
                efficiency and customer satisfaction   through surveys and turnover
                                                  rates, indicating successful change
 Mr. Hilmy Cader, CEO,   by fundamentally rethinking and   management and alignment with new
                redesigning business processes. At
 MTI Consulting, explains   MTI Consulting, this approach involves   organizational goals. Market position
                                                  is analysed by examining market share,
 to us on key elements in   a “Ground Zero” methodology, which   competitive positioning, and brand
                starts by challenging the fundamentals
 innovating sustainably over   of the value chain and business   equity to understand the restructuring’s
 time and achieving better   model. By eliminating inefficiencies   impact on the company’s standing.
                                                  Finally, strategic alignment is ensured
 financial results to best   and redundancies, organizations can   by regularly reviewing and adjusting
                streamline operations, reduce costs,
 suit corporate objectives.  and enhance productivity. This leads to   the strategic plan to align with long-
                faster and more reliable          term goals. By focusing on these
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