Page 51 - BIMT_Magazine_Final(Interective)

FORMULATIONS FOR

RADIANCE REIMAGINED

Q. REVLON HAS A LONG HISTORY responsible, a balance reflected in Q. WHAT ARE SOME OF THE
IN THE COSMETICS INDUSTRY. our product lines and manufacturing MOST SIGNIFICANT SHIFTS IN
HOW DOES THE BRAND CONTINUE practices. CONSUMER BEHAVIOR YOU HAVE
The cosmetics sector TO INNOVATE, PARTICULARLY OBSERVED OVER THE PAST FEW
has been evolving and IN SKINCARE, TO MEET THE Q. HOW DOES REVLON BALANCE THE YEARS, AND HOW HAS REVLON
progressing for years with EVOLVING DEMANDS OF TODAY’S DESIRE FOR HIGH-PERFORMANCE ADAPTED ITS SKINCARE STRATEGY
TO MEET THESE CHANGES?
CONSUMERS?
significant changes. New SKINCARE WITH THE GROWING Consumer behavior has shifted
DEMAND FOR NATURAL OR CLEAN
formulations that adjust Revlon’s legacy is built on INGREDIENTS? towards transparency, sustainability,
understanding and anticipating
to the demands and needs consumer needs. In skincare, we Revlon’s approach is rooted in and personalization. Today’s
of consumers has taken a focus on integrating advanced science combining the best of nature and consumers demand products that
turning point in cosmetic with natural inspiration to create science. We leverage cutting-edge reflect their values, from ethical
sourcing to eco-conscious packaging.
innovative products. Our research labs
production, making large-scale constantly explore breakthroughs in technology to extract the most potent At Revlon, we’ve embraced these
benefits from natural ingredients
production possible thanks to dermatology, bioactive compounds, without compromising performance. changes by fostering innovation
technological advances and and delivery systems to ensure superior Our formulations undergo rigorous in clean formulations, increasing
sustainability in packaging, and
performance. Simultaneously, we
the introduction of machinery stay attuned to consumer insights, testing to ensure they deliver results, developing personalized skincare
all while adhering to clean beauty
in the manufacturing launching solutions that address standards. By focusing on sustainability solutions. We also prioritize digital
process. Cosmetic products specific concerns such as hydration, and transparency, we empower engagement, providing interactive
tools and AI-driven recommendations
anti-ging, and sun protection in
have reflected changes in cosmetics, as well as anti-dandruff, consumers to make informed choices to connect with consumers more
culture, society, and beauty color protection, hair fall solutions in without sacrificing quality. This synergy meaningfully. Revlon’s adaptability
between efficacy and integrity defines
standards from antiquity, shampoos, and hair color ranges. By Revlon’s commitment to skincare ensures we stay relevant and trusted in
an ever-changing market.
through various civilizations, embracing AI tools and consumer excellence.
testing, we ensure every innovation
to the present day. It is aligns with the evolving expectations of
essential to understand our diverse clientele. Q. IN A COMPETITIVE LANDSCAPE,
HOW DO YOU TAILOR YOUR
how this industry adapts MARKETING AND PRODUCT
and evolves in response to Q. HOW DOES REVLON IDENTIFY AND STRATEGIES FOR DIFFERENT
ADAPT TO EMERGING SKINCARE
market expectations through TRENDS, SUCH AS CLEAN BEAUTY CONSUMER DEMOGRAPHICS,
SUCH AS MILLENNIALS, GEN Z,
incorporation of innovation. OR SUSTAINABLE PACKAGING, OR OLDER GENERATIONS?
WHILE MAINTAINING PRODUCT
EFFICACY AND BRAND INTEGRITY? Revlon’s marketing strategies are
Technological and scientific grounded in understanding each
advances have managed to Revlon thrives on staying ahead of the demographic’s unique needs and
curve. We monitor global consumer
optimize cosmetic formulas, trends, collaborate with dermatologists, preferences. For Gen Z, we emphasize
digital-first campaigns, social media
using innovative ingredients and consult environmental experts engagement, and inclusivity, reflecting
that achieve the best results to embrace innovations like clean their values. Millennials are drawn
beauty and sustainable packaging.
and great effectiveness was For instance,we reformulate products to multifunctional products and
sustainable practices, so we highlight
elaborated during an interview to eliminate controversial ingredients these aspects. For older generations,
with Mr. T. S. Prakash – while maintaining efficacy, ensuring we focus on proven efficacy and
transparency and trust. Our packaging
Country Head and General strategies now prioritize recyclable addressing age-specific concerns.
By crafting distinct narratives and
Manager of Beauty Products materials, reduced plastics, and leveraging diverse platforms, we ensure
Lanka (Pvt) Ltd. eco-friendly processes. We believe our products resonate across all
that beauty can be both effective and consumer groups.

43 From Campus to Corporate Leadership l Aug/Sep 2025 l www.bimt.lk From Campus to Corporate Leadership l Aug/Sep 2025 l www.bimt.lk 44