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226 STARTUP ECOSYSTEM
stay focused
l Don’t get demoralized, every day
is a challenge worth facing and liv- problems. The hot areas that are duction, marketing and sales. Ac-
ing up to getting maximum attention in cording to Steve Jobs ”Innovation
l And finally, Never Give-up is a Initiatives the startup ecosystem are: Solu- distinguishes between a leader &
Mantra to follow by the tions for smart cities; AgriTech for follower”. Being a leader allows
In India the biggest challenge government of smart farming; Smart technolo- you compete globally, being fol-
continues to be “Startup Culture” India has led to gies for healthcare; Smart and lower will relegate you to a model
or “Entrepreneurial Spirt” that mushrooming green transportation; EduTech for that already exists and risk of be-
of startups
need to be inculcated among the across every rural and urban. On the technol- ing relegated to an also ran.
youth. The incredible initiative by state in the ogy front, the focus is on Internet India’s hunt for real sustainable
the government of India, “Atal In- country of Things, analytics and artificial startups and innovation needs to
novation Mission” is exactly what focusing on intelligence (AI) and robotics move to the second tier-cities like
Digital India,
is needed to germinate innovative Make In India, For startups to become viable Pune, Lucknow, Mysuru, Man-
ideas among the youth in schools Startup India companies, they need to inno- galuru etc. and government’s 100
and colleges. and Skill India vate. Innovation involves the whole Smart Cities will given an impe-
India is country of opportunities process from opportunity identi- tus to startups to develop and in-
for business as well opportunity to fication, ideation or invention to novate smart solutions for smart
solve number of socio-economic development, prototyping, pro- cities in their respective cities.