Page 31 - Digital Indial

35-40% of Digital Ad spend

is compromised by fraudsters

8 Eliminate and block Fake 8 Web based solution that
Devices, Click Spam, detects duplicate users,
Organic hijacking using BOTs, blacklisted IPs and
advanced machine learning fake devices for CPC/CPV,
based algorithms. CPCV, CPL campaigns.

Mobile App Web
Fraud Fraud
detection detection
8 Keywords brand bidding: 8 A tracker which looks at APK
Track inflated bidding cost & files of your app in alternate
keyword bidding fraud which Brand Safety mAppVault app stores and flags off
impact ROI on Ad campaigns where your App is modified
with malicious code
8 Coupons/cashback:
Affiliates show fake coupon
and the incentives are
manipulated through scams

8 Incent Fraud:
Track incent walls and Identify
publishers who mix the incent
and non-incent traffic

120 M+ 36% 1

Validations Savings for Consolidated
every month Advertisers platform for
App & Web

5 Mins 0 hours 100+

Time taken Tech effort Networks use
to go Live for integration our reports

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