Page 150 - ITUK Press Cuttings 2017

ISUZU TRUCK [UK] MD PETE MURPHY 3l

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260 miles.Then I get off at junction 4 at Hatfield, and after even now in her retirement she's doing some great work
a quarler of a mile liom that junction, I'm at the offlce. with educational authorities. Luckily for me she stili flnds
CM: More seriously, you,ve got a pretty time to be our honorary chairwoman. She's always at the
*w ''- formidable pretlecessor in the form of Nikki end of the phone if I ever need sound advice.
t# King. Hou do 1ou describe her legacy? CM: Nikki always used to give her mobile
PM: I would say vast, and if I'm honest, when I first ff :., number out to customers. Do you still do the
started, a little bit intimidating. Nikki started the ffij ,u-"?
company in 1996. I think the truck market was a little bit PM: Yes.The whole management team's mobile
oversubscribed at that time, if you think about some of numbers are in the welcome letter that every customer
the big names that have come and gone in that period. receives when they buy a new truck. Nikki's home
She built the Isuzu brand in the UK and also the care number is still on that letter because as I said earlier.
programme - a brand within a brand, reaily. She's the she is our honorary chairwoman. If anybody rings her,
kind of person who understands people very well she she can get in touch with us straight away. The only
makes people feel special. She's an industry icon, and reason my home number isn't on is that I'd have to give )

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