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5.83%
6%

5% 4.61% 4.82%

SEARCH 4% 3.64% 3.83% 3.62% 3.83% 4.05%

3.18% 3.20%

HEALTH 3% 2.79% 2.60% 2.43%
GOOGLE DISPLAY NETWORK (GDN)
Average Click-Through Rate 2% 1.66%

The average click-through rate (CTR) in AdWords 1.30%
across verticals in the health industry is 3.27% on the 1%
search network and 0.59% on the display network. 0%

0.5% 0.35% 0.35%
0.47% 0.47%
0.56% 0.62% 0.65%
0.71% 0.71% 0.68%
1% 0.79% 0.84% 0.79% 0.79% 0.89%

PRIMARY CARE PHYSICIANS SPECIALIST PHYSICIANS MEDICAL DEVICES & EQUIPMENT MEDICAL PROCEDURES NEUROLOGISTS
PSYCHOLOGIST DRUG & ALCOHOL REHAB PHARMACEUTICAL VITAMINS & SUPPLEMENTS ALTERNATIVE & NATURAL MEDICINE
WEIGHT LOSS DENTISTS OPTOMETRIST SEXUAL HEALTH HEALTH INSURANCE

GOOGLE ADWORDS INDUSTRY BENCHMARKS | 52