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$200 $168.96 $174.44
$153.05
$100 $81.42 $75.42 $77.67 $73.93 $82.42 $79.60 $58.08 $69.34
SEARCH $37.33 $49.90 $31.78 $26.89
$0
GOOGLE DISPLAY NETWORK (GDN) $121.47 $137.62
HEALTH $25.93 $23.39 $52.95 $35.35 $29.46 $21.40
Average Cost Per Action $100 $63.88 $88.45 $72.69
The average cost per click (CPA) in AdWords across $200
verticals in the health industry is $78.09 on the $189.75
search network and $72.58 on the display network.
$300 $273.95
$301.41
$400
$385.52
PRIMARY CARE PHYSICIANS SPECIALIST PHYSICIANS MEDICAL DEVICES & EQUIPMENT MEDICAL PROCEDURES NEUROLOGISTS
PSYCHOLOGIST DRUG & ALCOHOL REHAB PHARMACEUTICAL VITAMINS & SUPPLEMENTS ALTERNATIVE & NATURAL MEDICINE
WEIGHT LOSS DENTISTS OPTOMETRIST SEXUAL HEALTH HEALTH INSURANCE
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 55
