Page 49 - Coax-Adwords-Benchmarks-2018

6%
5.07% 5.22%
5%
4.10% 4.33%
SEARCH 4% 3.17% 3.60% 3.01% 3.35% 3.02%

3% 2.63% 2.80% 2.64%
2.06% 1.84% 1.96% 2.12%
2%
GOOGLE DISPLAY NETWORK (GDN) 0%
HOME & GARDEN 1.12%
Average Conversion Rate 1%

The average conversion rate (CVR) in AdWords across 0.25%
verticals in the home & garden industry is 2.70% on 0.5% 0.46% 0.39% 0.28% 0.34% 0.32% 0.34%

the search network and 0.43% on the display network. 1% 0.64% 0.65% 0.64% 0.79% 0.65% 0.73% 0.61%
1.03% 0.97%
1.5%

2%
2.01%
HOME IMPROVEMENT DOORS & WINDOWS ROOFING FLOORING LAMPS & LIGHTING HOME APPLIANCES

HOME FURNISHINGS INTERIOR DECOR BEDROOM BATHROOM KITCHEN & DINING LIVING ROOM FURNITURE
HOME STORAGE & SHELVING YARD & PATIO HOME SWIMMING POOL GARDENING & LANDSCAPING HOME SECURITY

GOOGLE ADWORDS INDUSTRY BENCHMARKS | 60