Page 53 - Coax-Adwords-Benchmarks-2018
P. 53
$20
SEARCH $15 $15.42
$10 $8.29
GOOGLE DISPLAY NETWORK (GDN) $1.06
HOME SERVICES $5.20 $4.99 $6.95 $6.76
Average Cost Per Click $5 $3.58
The average cost per click (CPC) in AdWords across $0
verticals in the home services industry is $6.40 on the
search network and $0.81 on the display network. $1 $0.83 $0.63
$1.09 $0.92 $0.97
$1.36
$2 $1.57
$1.98
MOVING & RELOCATION HVAC & CLIMATE CONTROL PLUMBING LOCKS & LOCKSMITHS
PEST CONTROL CLEANING SERVICES WASTE MANAGEMENT DISASTER PREVENTION & REPAIR
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 65
